Why I started a boutique agency:
- Despite what you've heard or believe, people want to work with someone they like and trust and could generally care less which agency they're with
- Brick and mortar brokerages are dwindling as the real estate model evolves
- Fees, fees, and more fees. Once I figured out what I was actually paying and what I was getting, it was a no-brainer. For example, I could justify what I paid by getting a walk in or network referral but then I'm doing more transactions to net the same amount of money.
- I think the most important metric is "net dollars per hour". Doing 100 transactions a year and netting $500/hr isn't as good as doing 12 transactions a year and netting $900/hr
- Work/life balance is most important. Life's short.
A little bit about me:
- First licensed in 1989 while I was attending Seattle Pacific University
- I did a self-designed major having to do with "locational analysis" so I could identify emerging real estate markets around the country
- I've owned and flipped rentals and multi-family properties
- I spent a number of years with an indie agency then a partner in an indie agency, then 15 years with RE/MAX where I was the top producing agent for 10 years consecutively. Then I bounced around spending time with Coldwell Banker and Windermere
- Knowing Redfin was going to go public, I hired on thinking I might be a manager that would turn into a nice retirement. What I learned is that they don't have the right "model" either but it was educational
- I've been a speaker on real estate technology for RE/MAX and Windermere and have mentored many lessor experienced agents over the years
- I was an appraiser for awhile (boring) which has proved beneficial in educating sellers and dealing with appraisal issues
- After acquiring the equipment for my own listings, I decided to offer photography, drone, Matterport, and Zillow 3D services to other agents. I find it enjoyable and it keeps my skills up for my own listings
What Clasen Real Estate Advisors offers you:
- Candid mentoring and advice in all things related to growing and managing your business from what I've learned over the past 30+ years of including prospecting and winning multiple offer situations
- Free Matterport 3D tours on your listings
- 50% off my photography/drone services (visit www.Dazzle3D.com) The most expensive home I've shot was my own listing for 2.5M and the seller's were ecstatic about my work- https://bit.ly/2J1qpOx
- Design and maintain a custom branded website for you like this one https://www.homesidepartners.com/
- Bi-monthly optional brainstrom meetings to discuss challenges, developments in the ever-changing industry
- CMA and other marketing materials
- Transaction tracking and other useful templates
- A set of new A-boards to get you started
One of the things I noticed over the years is that the office broker seemed to lose touch with the changing world of real estate because he/she was no longer active. Since I'm still in the trenches like you, I stay up on the latest trends.
What I charge:
- Zero fees until you sell something, then an 90/10 split
- Depending on your experience, I'm open to ideas about split arrangements
- You still need to pay Realtor and MLS dues
- Brokers are encouraged to operate under team names with custom logos, etc
I started this agency for myself but after a trial period bringing on a couple of other brokers, I've decided to bring on a select handful of additional brokers (up to 10). Let me know if you'd like to chat more or have any questions.